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Tour Talk

prepared for the Arts Touring Alliance of Alberta

the assignment

• to plan content, write, edit and produce a quarterly newsletter for a cultural group in its inaugural year
  
• in each issue, to profile a successful Alberta artist engaged in the touring industry

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intended audience

• members of the Arts Touring Alliance of Alberta

graphic design

• Mare Maxwell

process

• planning content in consultation with the newsletter coordinator
  
• selection of a graphic designer and consultation re layout and production issues
  
• writing new, interview-based copy on artists and touring arts issues
  
• editing submissions from Alliance members
  
• editorial review with a volunteer board of directors