“The report captures and articulates those parts of the conceptual design work that are most important. Excellent job. I’m very impressed. Thanks for all the hard work and long hours.”
Graham Jenkinson
Petroleum information technology consultant
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"The New New Media: Bridging the Gap Between Business and Design"

prepared for business magazine, University of Alberta

the assignment

  • to write a 700-word, interview-based article on two School of Business alumni and their new company

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intended audience

  • alumni of the University of Alberta School of Business


  • Internet-based research to obtain background information on the company
  • an in-person interview with company executives
  • writing the article
  • reviewing the article with the interview subjects, who approved the content before the article was submitted for publication