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"The New New Media: Bridging the Gap Between Business and Design"
prepared for business magazine, University of Alberta 
the assignment
- to write a 700-word, interview-based article on two School of Business alumni and their new company
Download article intended audience
- alumni of the University of Alberta School of Business
process
- Internet-based research to obtain background information on the company
- an in-person interview with company executives
- writing the article
- reviewing the article with the interview subjects, who approved the content before the article was submitted for publication
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