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Moving for Seniors brochure
prepared for QHP Moving and Storage 
the assignment
- to prepare a print brochure advertising a new, specialized moving service for seniors (The brochure was subsequently adapted for the web.)
Download brochure
intended audience
- seniors downsizing from a house to an apartment or condo
- people planning a move (secondary audience)
graphic design
- Helix Design Communications
process
- consultation to develop key messages in keeping with the company’s newly developed corporate brand
- market research and competitor analysis
- analysis of the company’s competitive advantage
- writing and editing of copy
- close collaboration with the graphic designer to make sure the words and images complemented one another
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