“Thank you for your hard work on the RMRC report. I really enjoyed your writing style. I sure wish all the technical reports I have to read had your stamp of approval on them.”
Nat Treadway, Managing Partner, Distributed Energy Financial Group and RMRC member
Retail Market Review Committee (appointed by Alberta’s Minister of Energy)
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Alberta Future Summit 2002

prepared for Alberta Economic Development

the assignment

    • The Future Summit was a several-month-long, province-wide public consultation on Alberta’s future. Pentacle Productions produced the following communications materials for the project:- a print and online workbook used to gather Albertans’ opinions - an information package for delegates to the Future Summit conference - a 170-page final report and a 12-page summary of this report- the project team’s submission for the 2003 Premier’s Award of Excellence (We won gold!)

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intended audience

    • government officials
    • the public

graphic design

    • Government of Albert Public Affairs Bureau
    • Artsmith Communications


    • consultation with government staff responsible for administering the project
    • development of an appropriate structure for the various project materials
    • collaboration with data analysts and facilitators to develop content
    • liaison with graphic designers to develop publication formats that would make the information easy to find and use
    • liaison with production committees, advisory committees and external reviewers who approved the content, format and style through numerous drafts
    • development of a style sheet