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Tour Talk

prepared for the Arts Touring Alliance of Alberta

the assignment

  • to plan content, write, edit and produce a quarterly newsletter for a cultural group in its inaugural year
  • in each issue, to profile a successful Alberta artist engaged in the touring industry

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intended audience

  • members of the Arts Touring Alliance of Alberta

graphic design

  • Mare Maxwell

process

  • planning content in consultation with the newsletter coordinator
  • selection of a graphic designer and consultation re layout and production issues
  • writing new, interview-based copy on artists and touring arts issues
  • editing submissions from Alliance members
  • editorial review with a volunteer board of directors