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"The New New Media: Bridging the Gap Between Business and Design"

prepared for business magazine, University of Alberta

the assignment

  • to write a 700-word, interview-based article on two School of Business alumni and their new company

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intended audience

  • alumni of the University of Alberta School of Business


  • Internet-based research to obtain background information on the company
  • an in-person interview with company executives
  • writing the article
  • reviewing the article with the interview subjects, who approved the content before the article was submitted for publication