“The report captures and articulates those parts of the conceptual design work that are most important. Excellent job. I’m very impressed. Thanks for all the hard work and long hours.”
Graham Jenkinson
Petroleum information technology consultant
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Moving for Seniors brochure

prepared for QHP Moving and Storage

the assignment

    • to prepare a print brochure advertising a new, specialized moving service for seniors (The brochure was subsequently adapted for the web.)

Download brochure

intended audience

    • seniors downsizing from a house to an apartment or condo
    • people planning a move (secondary audience)

graphic design

    • Helix Design Communications


    • consultation to develop key messages in keeping with the company’s newly developed corporate brand
    • market research and competitor analysis
    • analysis of the company’s competitive advantage
    • writing and editing of copy
    • close collaboration with the graphic designer to make sure the words and images complemented one another