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Moving for Seniors brochure

prepared for QHP Moving and Storage

the assignment

    • to prepare a print brochure advertising a new, specialized moving service for seniors (The brochure was subsequently adapted for the web.)

Download brochure

intended audience

    • seniors downsizing from a house to an apartment or condo
    • people planning a move (secondary audience)

graphic design

    • Helix Design Communications

process

    • consultation to develop key messages in keeping with the company’s newly developed corporate brand
    • market research and competitor analysis
    • analysis of the company’s competitive advantage
    • writing and editing of copy
    • close collaboration with the graphic designer to make sure the words and images complemented one another