“Marie, you are spinning fine silk out of the sow’s ears that we have been throwing at you. Tremendous! Remarkable!”
Nat Treadway, Managing Partner, Distributed Energy Financial Group and RMRC member
Retail Market Review Committee (appointed by Alberta’s Minister of Energy)
 
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Career Coaching Your Teens: A Guide for Parents

prepared for Alberta Employment and Immigration

the assignment

  • structural and stylistic editing and rewriting for a handbook to help parents talk to their teens about career planning and career choices

Download handbook

intended audience

  • parents of teens in Alberta
  • career practitioners and teachers who counsel teens and parents about careers

graphic design

  • Bernie Roessler, Plumbheavy Design

process

  • The original handbook was prepared for a national audience in the 1990s. Over the years, numerous writers had a hand in updating the content and modifying the structure. The result was a haphazard collection of information that no longer served its original purpose.
  • Project work included
    - standardizing the style and voice
    - developing a tone appropriate for the audience
    - developing a structure that made the information easy to understand and easy to find at a glance
    - working closely with subject matter experts to clarify meaning and ensure that the flow of information was logical
    - rewriting in plain language to create an interesting, easy-to-read, informative publication
    - following style guidelines specified by the client
    - developing a project-specific style sheet