“…[Pentacle Productions] took the complexities of our Executive Committee discussions and transformed them into statements of vision, mission and values that could be grasped and lived by everyone in our organization.”
Richard M. Hyndman, PhD
Deputy Minister, Alberta Department of Energy
 
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Preparing for the Future: Building a Foundation for Student Success

prepared for the Alberta School Boards Association

the assignment

    • to produce a professional, clearly written position paper that presented ASBA’s position on public education and made a strong case for association-proposed recommendations

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intended audience

    • the Government of Alberta Commission on Learning
    • Alberta School Boards Association members
    • the public

process

    • consultation with ASBA’s executive to frame the purpose and structure of the position paper
    • consultation with six task force groups and with consultants who had conducted surveys or gathered research data
    • development of recommendations based on the research results
    • definition and approval of key messages
    • development of a story line for the publication
    • development of a document-specific style sheet
    • consultation with ASBA’s board of directors, who approved the final format, tone and content of the position paper